Case Study: FB Financial Social Media Strategy

Eager to learn how FB Financial is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for FB Financial.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


FB Financial is a multinational financial institution with a global presence, catering to clients across various countries. Headquartered in New York City, FB Financial offers a diverse range of financial services, including banking, investment management, and insurance solutions. With a focus on customer satisfaction and innovation, FB Financial strives to meet the unique needs of individuals and businesses alike.

Before: The Challenges of Social Media Marketing

On social media, FB Financial has successfully utilized different platforms to engage with its target audience and enhance its brand visibility. One commendable aspect of their social media strategy is their consistent and relevant content creation. FB Financial regularly shares informative articles, industry updates, and useful tips to educate and engage their followers. By providing value-added content, they position themselves as a trusted authority in the financial industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: FB Financial's Successful Social Media Strategy

Another positive aspect of their social media presence is the interactive nature of their posts. FB Financial actively encourages their followers to participate in discussions, ask questions, and share their experiences. This approach fosters a sense of community and allows for meaningful exchanges, strengthening their relationships with clients and prospects.


However, there are areas where FB Financial could further improve its social media marketing strategy. Firstly, while their content is informative, they could benefit from introducing more visual elements such as infographics, videos, and images. Visual content tends to capture attention more effectively and can help convey complex financial concepts in a simplified manner.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video