📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Faurecia Social Media Strategy

Eager to learn how Faurecia is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Faurecia.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Faurecia is a global leader in automotive technology, providing solutions for sustainable mobility and enhanced driving experiences. With its headquarters in Nanterre, France, Faurecia operates in more than 35 countries, including major automotive markets such as the United States, China, Germany, and France. The company primarily serves automotive manufacturers, addressing the needs of both passenger cars and commercial vehicles.

Before: The Challenges of Social Media Marketing

In terms of social media marketing, Faurecia has established a strong presence on various platforms. They actively engage with their target audience by sharing relevant content tailored to the automotive industry. By focusing on informative and visually appealing posts, Faurecia effectively communicates its expertise and innovations in areas such as clean mobility, autonomous driving, and interior systems.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Faurecia's Successful Social Media Strategy

One notable aspect of Faurecia's social media strategy is its emphasis on showcasing its environmental commitment. The company regularly promotes its efforts to develop sustainable solutions, highlighting initiatives such as reducing carbon emissions and enhancing energy efficiency. This approach not only helps build a positive brand image but also resonates with consumers who increasingly prioritize sustainability.

Conclusion

Furthermore, Faurecia displays its thought leadership through collaborations with industry influencers and experts. By featuring interviews, articles, and insights from respected voices in the automotive sector, the company establishes itself as a reliable source of information and expertise. This approach is valuable in fostering trust and credibility among its target audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video