Case Study: Fastly Social Media Strategy
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Introduction
Fastly is a leading edge cloud platform that helps companies deliver their websites, applications, and streaming content with speed and reliability. With its headquarters in San Francisco, Fastly has a global presence, serving clients across various industries in countries such as the United States, United Kingdom, Japan, Australia, and more.
Before: The Challenges of Social Media Marketing
On social media, Fastly has adopted an effective strategy that showcases its expertise and engages its target audience.
After: Fastly's Successful Social Media Strategy
Firstly, Fastly utilizes social media platforms to share informative and insightful content related to web performance, security, and cloud computing. Through blog posts, articles, and industry-specific reports, Fastly positions itself as an authority in the field, catering to both technical professionals and business leaders.
Conclusion
Additionally, Fastly actively engages with its audience by responding to comments, queries, and feedback on social media. This two-way communication helps build trust and strengthens relationships with clients and prospects alike.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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