Case Study: Falabella Social Media Strategy

Eager to learn how Falabella is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Falabella.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Falabella, a renowned retail company, is headquartered in Santiago, Chile, and has a strong presence in various countries such as Argentina, Peru, Colombia, and Brazil. With its diverse range of clientele, including fashion enthusiasts, home decorators, and tech-savvy consumers, Falabella has successfully established itself as a trusted brand in the retail industry.

Before: The Challenges of Social Media Marketing

On social media, Falabella has shown great prowess in its marketing strategy. Firstly, the company effectively utilizes various social media platforms such as Facebook, Instagram, and Twitter to engage with its audience. Through engaging content and regular updates, Falabella keeps its customers informed about new products, special promotions, and events. By consistently posting visually appealing images and videos, they capture the attention of their followers and create a sense of excitement around their brand.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Falabella's Successful Social Media Strategy

Another notable aspect of Falabella's social media marketing strategy is its focus on customer interaction. The company actively responds to customer comments, inquiries, and complaints, showing that they value their customers' opinions and are committed to providing excellent service. By promptly addressing customer concerns, they enhance their reputation for outstanding customer service and build a loyal customer base.


However, there are areas where Falabella's social media marketing strategy could be improved. Firstly, the company could benefit from implementing a targeted advertising approach. By closely analyzing user data and preferences, Falabella could tailor their social media ads to reach specific demographics and increase their conversion rates. Additionally, they could leverage influencer marketing to enhance their brand visibility and connect with a wider audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video