Case Study: Fabrinet Social Media Strategy

Eager to learn how Fabrinet is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Fabrinet.

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Fabrinet is a global provider of advanced optical packaging and precision optical, electro-mechanical, and electronic manufacturing services. Headquartered in Thailand, Fabrinet operates in key countries such as the United States, China, and Malaysia, delivering high-quality products and services to clients in various industries, including telecommunications, automotive, and healthcare.

Before: The Challenges of Social Media Marketing

On social media, Fabrinet has developed a solid marketing strategy that effectively showcases its expertise and engages with its target audience. The company leverages platforms like LinkedIn, Twitter, and YouTube to create brand awareness, share industry insights, and highlight its latest innovations. These efforts help Fabrinet build and maintain relationships with existing clients while also attracting new prospects.

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After: Fabrinet's Successful Social Media Strategy

Fabrinet excels in utilizing social media as a platform for thought leadership. The company regularly shares informative and educational content related to its industry, demonstrating its in-depth knowledge and showcasing its capabilities. By positioning itself as a valuable resource, Fabrinet establishes credibility and trust within the industry, which in turn strengthens its reputation and attracts potential clients.


In addition to thought leadership, Fabrinet also promotes its corporate social responsibility initiatives through social media. The company shares updates on its sustainability efforts, community engagements, and employee initiatives. By showcasing its commitment to social and environmental causes, Fabrinet not only enhances its brand image but also resonates with socially conscious clients, ultimately attracting business opportunities.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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