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Case Study: Exxon Mobil Social Media Strategy

Eager to learn how Exxon Mobil is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Exxon Mobil.

Continue reading to find out!

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Introduction

Exxon Mobil is a multinational energy corporation with its headquarters in Irving, Texas, United States. It operates in various countries such as the United States, Canada, and countries across Europe, Asia, and Africa. As one of the largest publicly traded energy companies, Exxon Mobil primarily caters to clients in industries like oil and gas, petrochemicals, and renewable energy.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Exxon Mobil has successfully utilized various platforms to engage with its audience and promote its brand. Firstly, the company actively shares updates on its social media channels, keeping followers informed about recent developments, technological advancements, and corporate initiatives. By providing valuable content, Exxon Mobil establishes itself as a knowledgeable and trustworthy industry leader.

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After: Exxon Mobil's Successful Social Media Strategy

Secondly, Exxon Mobil effectively utilizes visual elements in its social media strategy. Through visually appealing images and videos, the company showcases its cutting-edge technology, sustainable practices, and commitment to environmental stewardship. This visual content helps to create an emotional connection with the audience and highlights the positive impact the company is making.

Conclusion

Furthermore, Exxon Mobil demonstrates a strong commitment to corporate social responsibility (CSR) through its social media presence. The company highlights its initiatives related to community engagement, education, and environmental conservation. By showcasing its CSR efforts, Exxon Mobil shows that it is not just focused on profitability but also actively works towards creating a positive impact on society.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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