Case Study: Expeditors Intl of Washington Social Media Strategy
Eager to learn how Expeditors Intl of Washington is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Expeditors Intl of Washington.
Continue reading to find out!
Introduction
Expeditors Intl of Washington is a global logistics company headquartered in Seattle, United States. With operations in over 100 countries, including key locations in North America, Europe, Asia, and Australia, the company serves a diverse range of clients across various industries, such as retail, manufacturing, and technology.
Before: The Challenges of Social Media Marketing
In the realm of social media marketing, Expeditors Intl of Washington has made commendable strides. Firstly, their presence on major social platforms like Facebook, Twitter, LinkedIn, and Instagram allows them to reach a wide audience and engage with both current and potential clients. By actively sharing industry news, updates about their services, and success stories, they demonstrate a commitment to staying connected and informed.
After: Expeditors Intl of Washington's Successful Social Media Strategy
Secondly, Expeditors Intl of Washington leverages social media to showcase their company culture and values. By highlighting their employees' achievements, experiences, and community involvement, they humanize their brand and build trust with their audience. This approach helps potential clients see the company as not just a logistics provider but also as a reliable partner in their supply chain.
Conclusion
However, there is still room for improvement in Expeditors Intl of Washington's social media marketing strategy. One area that could be strengthened is the utilization of visual content. While they do share some visually appealing posts, increasing the use of graphics, videos, and infographics could help grab the attention of their audience more effectively.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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