Case Study: Exelon Corporation Social Media Strategy

Eager to learn how Exelon Corporation is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Exelon Corporation.

Continue reading to find out!

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Exelon Corporation is a leading energy company operating primarily in the United States. With its headquarters in Chicago, Illinois, Exelon serves both residential and commercial clients across the country. The company specializes in clean energy generation, transmission, and distribution, aiming to provide sustainable solutions for a brighter future.

Before: The Challenges of Social Media Marketing

On social media platforms, Exelon demonstrates a commendable presence and engagement with its audience. The company effectively utilizes various channels, such as Facebook, Twitter, LinkedIn, and YouTube, to showcase its initiatives, share industry insights, and communicate with stakeholders. By actively participating in conversations around energy-related topics, Exelon establishes itself as a thought leader within the sector.

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After: Exelon Corporation's Successful Social Media Strategy

Additionally, Exelon Corporation excels in leveraging social media for community outreach and corporate social responsibility endeavors. The company regularly updates its followers on its efforts towards reducing carbon emissions, promoting renewable energy sources, and supporting local communities. By sharing inspiring stories and engaging content, Exelon successfully builds trust and fosters a positive brand image.


However, there are a few areas where Exelon's social media marketing strategy could be improved. Firstly, the company could benefit from diversifying its content formats. While text-based updates are informative, incorporating visuals such as images and videos can enhance engagement and attract a broader audience. Embracing multimedia content would make the company's social media platforms more visually appealing and shareable.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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