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Case Study: Exelixis Social Media Strategy

Eager to learn how Exelixis is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Exelixis.

Continue reading to find out!

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

Exelixis is a multinational biopharmaceutical company headquartered in Alameda, California. With a presence in over 30 countries worldwide, the company primarily focuses on the development and commercialization of innovative therapies for the treatment of various forms of cancer. Its clients include healthcare professionals, patients, and advocacy groups seeking cutting-edge solutions in oncology.

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Ideas about KPIs and OKRs for employee advocacy

After: Exelixis's Successful Social Media Strategy

Good things on social media:

Conclusion

Exelixis has effectively utilized social media platforms to engage its audience and raise awareness about its cancer treatments. The company's social media strategy revolves around creating informative and inspiring content that resonates with its target audience. By sharing success stories, breakthrough research updates, and patient testimonials, they establish themselves as a trusted source of information and hope. Moreover, Exelixis consistently promotes educational resources and awareness campaigns related to cancer prevention and treatment options, making a valuable contribution to the community.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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