Case Study: Exelixis Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Exelixis is a multinational biopharmaceutical company headquartered in Alameda, California. With a presence in over 30 countries worldwide, the company primarily focuses on the development and commercialization of innovative therapies for the treatment of various forms of cancer. Its clients include healthcare professionals, patients, and advocacy groups seeking cutting-edge solutions in oncology.
After: Exelixis's Successful Social Media Strategy
Good things on social media:
Conclusion
Exelixis has effectively utilized social media platforms to engage its audience and raise awareness about its cancer treatments. The company's social media strategy revolves around creating informative and inspiring content that resonates with its target audience. By sharing success stories, breakthrough research updates, and patient testimonials, they establish themselves as a trusted source of information and hope. Moreover, Exelixis consistently promotes educational resources and awareness campaigns related to cancer prevention and treatment options, making a valuable contribution to the community.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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