📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Excel Industries Social Media Strategy

Eager to learn how Excel Industries is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Excel Industries.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Excel Industries is a global company that specializes in providing high-quality equipment and solutions for agricultural, turf care, and landscaping industries. With its headquarters in Hesston, Kansas, Excel Industries has a strong presence in North America, Europe, and Asia, catering to a diverse range of clients including farmers, landscapers, and turf care professionals.

Before: The Challenges of Social Media Marketing

In the realm of social media marketing, Excel Industries has been able to establish a prominent online presence through various platforms. Their consistent and engaging content has allowed them to effectively connect with their target audience and build a loyal following. By understanding the preferences and needs of their customers, they have been successful in creating relevant and useful content that resonates with their audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Excel Industries's Successful Social Media Strategy

One of the notable aspects of Excel Industries' social media marketing strategy is their commitment to providing valuable information. They regularly share tips, expert advice, and product demonstrations that not only showcase their expertise but also help their customers make informed decisions. By becoming a reliable source of information, Excel Industries has positioned itself as a trusted partner for professionals in the agricultural and landscaping industries.

Conclusion

Furthermore, Excel Industries actively engages with their audience on social media platforms. They respond to comments, address inquiries, and participate in discussions, creating a sense of connection and fostering brand loyalty. By actively listening to their customers' feedback and concerns, they have been able to nurture strong relationships and improve their products and services based on the valuable input received.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video