Case Study: Exact Sciences Social Media Strategy
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Introduction
Exact Sciences is a leading healthcare company headquartered in Madison, Wisconsin, with a global presence in several countries. Their primary focus is on the development and commercialization of non-invasive screening tests for the early detection of various cancers, particularly colorectal cancer. As a result, their target clients include medical professionals, healthcare institutions, and individuals seeking preventive care.
Before: The Challenges of Social Media Marketing
In terms of their social media marketing strategy, Exact Sciences has implemented several effective tactics to engage and educate their audience. Firstly, they consistently produce and share informative content related to cancer prevention, early detection, and treatment options. Their posts often include useful tips, statistics, and success stories, making their social media platforms valuable resources for both medical professionals and individuals seeking information.
After: Exact Sciences's Successful Social Media Strategy
Secondly, Exact Sciences actively engages with their followers by responding to comments, messages, and inquiries promptly. They strive to create a sense of community on their social media platforms, encouraging open conversations and the sharing of personal experiences. By doing so, they have fostered a loyal and engaged audience, resulting in increased brand awareness and trust.
Conclusion
Furthermore, the company effectively utilizes paid advertising on social media platforms to reach a wider audience. They target their ads based on demographics and interests, ensuring that their content reaches the right people in a timely manner. This strategy has proven successful in expanding their reach and attracting potential clients and collaborators.
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