Case Study: Evotec Social Media Strategy
Eager to learn how Evotec is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Evotec.
Continue reading to find out!
Introduction
Evotec is a global drug discovery and development company that operates in over 20 countries worldwide. With its headquarters in Hamburg, Germany, Evotec primarily serves pharmaceutical and biotechnology clients.
Before: The Challenges of Social Media Marketing
On social media, Evotec has been successful in creating a strong online presence and engaging with its target audience. The company utilizes various social media platforms to share updates about its latest research, collaborations, and breakthroughs. By actively posting informative and visually appealing content, Evotec has been able to establish itself as a thought leader in the industry and effectively communicate its expertise to a wider audience.
After: Evotec's Successful Social Media Strategy
Moreover, Evotec's social media strategy focuses on fostering community engagement and interaction. The company encourages its followers to ask questions, comment on posts, and share their thoughts and experiences. This approach helps to build a sense of belonging among its audience and fosters a positive brand image.
Conclusion
One area where Evotec could further improve its social media marketing strategy is by expanding its content diversity. While the company excels in sharing scientific updates and industry news, incorporating more human-interest stories, behind-the-scenes glimpses, and showcasing the impact of its work on patients could make its content more relatable and captivating to a wider audience.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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