📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Evotec Social Media Strategy

Eager to learn how Evotec is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Evotec.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Evotec is a global drug discovery and development company that operates in over 20 countries worldwide. With its headquarters in Hamburg, Germany, Evotec primarily serves pharmaceutical and biotechnology clients.

Before: The Challenges of Social Media Marketing

On social media, Evotec has been successful in creating a strong online presence and engaging with its target audience. The company utilizes various social media platforms to share updates about its latest research, collaborations, and breakthroughs. By actively posting informative and visually appealing content, Evotec has been able to establish itself as a thought leader in the industry and effectively communicate its expertise to a wider audience.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Evotec's Successful Social Media Strategy

Moreover, Evotec's social media strategy focuses on fostering community engagement and interaction. The company encourages its followers to ask questions, comment on posts, and share their thoughts and experiences. This approach helps to build a sense of belonging among its audience and fosters a positive brand image.

Conclusion

One area where Evotec could further improve its social media marketing strategy is by expanding its content diversity. While the company excels in sharing scientific updates and industry news, incorporating more human-interest stories, behind-the-scenes glimpses, and showcasing the impact of its work on patients could make its content more relatable and captivating to a wider audience.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video