Case Study: Essity Social Media Strategy
Eager to learn how Essity is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Essity.
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Introduction
Essity is a global hygiene and health company with headquarters in Stockholm, Sweden. The company operates in more than 150 countries, making it widely accessible to a diverse range of clients worldwide. Essity caters to both consumers and healthcare professionals, offering products and solutions for personal care, tissue, and professional hygiene.
Before: The Challenges of Social Media Marketing
On social media, Essity has implemented an effective marketing strategy that has yielded positive results. Firstly, the company actively engages with its audience by creating informative and valuable content. They regularly share tips, advice, and industry insights, establishing themselves as a trusted authority in the hygiene and health sector. This approach helps to build strong relationships with followers, enhancing brand loyalty.
After: Essity's Successful Social Media Strategy
Furthermore, Essity utilizes social media platforms to raise awareness about important issues such as hygiene practices, sustainability, and social responsibility. They leverage their online presence to promote initiatives and campaigns aimed at improving global health and environmental impacts. By addressing these critical topics, Essity demonstrates its dedication to making a positive societal impact beyond its product offerings.
Conclusion
However, there are areas where Essity could further enhance its social media marketing strategy. Firstly, the company could consider diversifying its content formats to include more engaging visuals such as videos and infographics. These formats have proven to be highly effective in capturing and retaining audience attention in today's fast-paced digital landscape.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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