📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Essity Social Media Strategy

Eager to learn how Essity is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Essity.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Essity is a global hygiene and health company with headquarters in Stockholm, Sweden. The company operates in more than 150 countries, making it widely accessible to a diverse range of clients worldwide. Essity caters to both consumers and healthcare professionals, offering products and solutions for personal care, tissue, and professional hygiene.

Before: The Challenges of Social Media Marketing

On social media, Essity has implemented an effective marketing strategy that has yielded positive results. Firstly, the company actively engages with its audience by creating informative and valuable content. They regularly share tips, advice, and industry insights, establishing themselves as a trusted authority in the hygiene and health sector. This approach helps to build strong relationships with followers, enhancing brand loyalty.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Essity's Successful Social Media Strategy

Furthermore, Essity utilizes social media platforms to raise awareness about important issues such as hygiene practices, sustainability, and social responsibility. They leverage their online presence to promote initiatives and campaigns aimed at improving global health and environmental impacts. By addressing these critical topics, Essity demonstrates its dedication to making a positive societal impact beyond its product offerings.


However, there are areas where Essity could further enhance its social media marketing strategy. Firstly, the company could consider diversifying its content formats to include more engaging visuals such as videos and infographics. These formats have proven to be highly effective in capturing and retaining audience attention in today's fast-paced digital landscape.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video