Case Study: Erste Group Social Media Strategy
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Introduction
Erste Group is a prominent European financial services company with headquarters in Vienna, Austria. Operating in several countries including Austria, Czech Republic, Slovakia, Hungary, Croatia, and Romania, the group caters to a wide range of clients, including retail and corporate customers.
Before: The Challenges of Social Media Marketing
On social media, Erste Group has embraced a proactive and dynamic approach to engage with its audience. Leveraging popular platforms like Facebook, Instagram, Twitter, and LinkedIn, the company has successfully created a cohesive online presence that reflects its commitment to customer satisfaction and financial expertise.
After: Erste Group's Successful Social Media Strategy
One of the key strengths of Erste Group's social media marketing strategy is its emphasis on providing valuable and educational content. Through informative posts, videos, and articles, the company offers valuable insights into various financial topics, ranging from budgeting and saving to investment strategies. This approach not only helps to establish Erste Group as a trusted authority in the financial sector but also positions them as a valuable resource for their clients and followers.
Conclusion
Furthermore, Erste Group actively encourages two-way communication by promptly responding to customer queries and feedback on their social media channels. This commitment to engaging with their audience helps to foster a sense of trust, transparency, and accessibility, ultimately strengthening the company's relationship with its customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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