📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Erste Group Social Media Strategy

Eager to learn how Erste Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Erste Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Erste Group is a prominent European financial services company with headquarters in Vienna, Austria. Operating in several countries including Austria, Czech Republic, Slovakia, Hungary, Croatia, and Romania, the group caters to a wide range of clients, including retail and corporate customers.

Before: The Challenges of Social Media Marketing

On social media, Erste Group has embraced a proactive and dynamic approach to engage with its audience. Leveraging popular platforms like Facebook, Instagram, Twitter, and LinkedIn, the company has successfully created a cohesive online presence that reflects its commitment to customer satisfaction and financial expertise.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Erste Group's Successful Social Media Strategy

One of the key strengths of Erste Group's social media marketing strategy is its emphasis on providing valuable and educational content. Through informative posts, videos, and articles, the company offers valuable insights into various financial topics, ranging from budgeting and saving to investment strategies. This approach not only helps to establish Erste Group as a trusted authority in the financial sector but also positions them as a valuable resource for their clients and followers.

Conclusion

Furthermore, Erste Group actively encourages two-way communication by promptly responding to customer queries and feedback on their social media channels. This commitment to engaging with their audience helps to foster a sense of trust, transparency, and accessibility, ultimately strengthening the company's relationship with its customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video