Case Study: Ero Copper Social Media Strategy

Eager to learn how Ero Copper is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ero Copper.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Ero Copper's Social Media Marketing Strategy:

Before: The Challenges of Social Media Marketing

Intro: Ero Copper is a mining company with operations in Brazil and Canada, primarily focused on copper production. With its headquarters in Vancouver, Canada, the company serves a diverse range of clients in the mining industry, including suppliers, investors, and industry professionals.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ero Copper's Successful Social Media Strategy

Positive Aspects: Ero Copper has successfully leveraged social media platforms to enhance its brand visibility and engage with its target audience. Through regular updates and compelling content, the company has effectively showcased its expertise, technological advancements, and sustainable practices. By addressing topics such as responsible mining, environmental stewardship, and community engagement, Ero Copper has built a reputation as a socially responsible industry leader.


Improvement Points: While Ero Copper has made significant progress in its social media marketing efforts, there are areas that could be strengthened. Firstly, the company could benefit from more consistent posting schedules to maintain a steady flow of content and retain audience interest. Secondly, actively engaging with followers by responding to comments and messages can foster a sense of community and improve customer relations. Lastly, incorporating more visually appealing and interactive content, such as videos and infographics, can increase engagement and shareability.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video