Case Study: Erie Insurance Group Social Media Strategy

Eager to learn how Erie Insurance Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Erie Insurance Group.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Erie Insurance Group is a prominent insurance company that operates mainly in the United States. With its headquarters in Erie, Pennsylvania, the company has been serving clients since 1925. Erie Insurance primarily targets individuals and businesses seeking reliable insurance coverage that offers peace of mind in uncertain times.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Erie Insurance Group has implemented several effective strategies to engage with its audience and build brand awareness. Firstly, the company actively uses various social media platforms such as Facebook, Twitter, and LinkedIn to reach out to both existing and potential customers. By maintaining an active presence on these platforms, Erie Insurance interacts with its followers and keeps them updated on relevant industry news, product offerings, and helpful tips for managing risks.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Erie Insurance Group's Successful Social Media Strategy

Moreover, Erie Insurance Group excels at creating valuable content for its social media platforms. The company publishes informative blog posts, articles, and videos that educate users about insurance-related topics and provide helpful advice. By sharing valuable content, Erie Insurance establishes itself as an authority in the industry and builds trust with its target audience. This strategy not only attracts potential customers but also fosters loyalty among existing ones.


Although Erie Insurance Group has implemented effective social media strategies, there is still room for improvement. Firstly, the company could focus on diversifying its content formats. While text-based content is valuable, incorporating more visual elements such as infographics, images, and videos can enhance engagement and capture users' attention more effectively.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video