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Case Study: Ericsson Social Media Strategy

Eager to learn how Ericsson is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ericsson.

Continue reading to find out!

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Introduction

Ericsson, a global telecommunications company headquartered in Stockholm, Sweden, operates in more than 180 countries around the world. With a focus on providing cutting-edge technology solutions, Ericsson caters to clients ranging from telecommunications operators to enterprises and governments.

Before: The Challenges of Social Media Marketing

On social media, Ericsson has developed a commendable marketing strategy that effectively engages its audience and showcases its expertise. Here are some of the positive aspects of their approach:

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After: Ericsson's Successful Social Media Strategy

Firstly, Ericsson leverages social media platforms to share informative and insightful content with its followers. By providing updates on industry trends, new technologies, and thought leadership, they position themselves as a valuable resource for both clients and enthusiasts. This content not only educates the audience but also establishes Ericsson as a trusted authority in the telecom sector.

Conclusion

Secondly, the company excels in utilizing visual elements to capture attention and communicate their brand message effectively. By incorporating visually appealing graphics, images, and videos, Ericsson enhances the engagement and shareability of its content. This approach enables them to stand out in the crowded social media landscape and helps to increase brand awareness.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

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