Case Study: Equity LifeStyle Properties Social Media Strategy
Eager to learn how Equity LifeStyle Properties is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Equity LifeStyle Properties.
Continue reading to find out!
Introduction
Equity LifeStyle Properties (ELS) is a leading real estate investment trust (REIT) that specializes in owning and operating manufactured home and RV communities. Headquartered in Chicago, Illinois, ELS primarily focuses on providing affordable housing options and leisure lifestyle choices to individuals and families across the United States.
Before: The Challenges of Social Media Marketing
On the social media front, ELS has successfully leveraged various platforms to engage with its target audience and foster a sense of community among its residents. With an active presence on platforms like Facebook, Instagram, and Twitter, the company effectively showcases the amenities, events, and activities available within their communities, creating a vibrant virtual experience for current and potential residents.
After: Equity LifeStyle Properties's Successful Social Media Strategy
One of the key strengths of ELS's social media marketing strategy is its emphasis on visual content. Through captivating photos and videos, they effectively highlight the quality of their communities, showcasing the beautiful landscapes, recreational facilities, and well-maintained properties. This visual appeal helps attract and engage users on social media, leaving a lasting impression and generating interest in their offerings.
Conclusion
Moreover, ELS actively encourages user-generated content by featuring residents' stories, experiences, and photos on their social media channels. By leveraging this powerful form of endorsement, ELS creates an authentic and relatable image, strengthening the bond between the company and its residents while also enticing potential customers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
Learn how you can improve your social media marketing
Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?
