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Case Study: Equinor Social Media Strategy

Eager to learn how Equinor is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Equinor.

Continue reading to find out!



Equinor is a multinational energy company headquartered in Stavanger, Norway. It operates in over 30 countries worldwide, with a primary focus on oil, gas, and renewable energy production. Equinor caters to a diverse range of clients, including individuals, businesses, and governments, aiming to provide sustainable and reliable energy solutions.

Before: The Challenges of Social Media Marketing

Equinor's social media marketing strategy has several commendable aspects. Firstly, the company actively engages with its audience through various platforms such as Facebook, Twitter, LinkedIn, and Instagram. They regularly share updates, news, and insights about their projects, fostering transparency and creating a sense of community among followers. Equinor also leverages user-generated content, encouraging people to share their experiences and opinions related to energy and sustainability.


After: Equinor's Successful Social Media Strategy

Additionally, Equinor effectively utilizes visual content, including infographics, images, and videos, to convey complex information and engage users. This approach makes their social media posts visually appealing, informative, and shareable, increasing their reach and impact. Equinor also collaborates with influencers, experts, and thought leaders in the energy sector, amplifying their brand message and establishing credibility within the industry.


However, there are still areas for improvement in Equinor's social media marketing strategy. Firstly, while Equinor actively shares informative content, they could further enhance their engagement with followers by responding to comments, questions, and concerns in a timely manner. This would demonstrate their commitment to customer satisfaction and build stronger relationships with their audience.

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