Case Study: EPAM Systems Social Media Strategy
Eager to learn how EPAM Systems is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for EPAM Systems.
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Introduction
EPAM Systems is a multinational company that specializes in software engineering and digital product design. With headquarters in the United States, EPAM has a global presence, operating in over 35 countries. The company employs a talented workforce and caters to a diverse range of clients, including Fortune 500 companies, startups, and organizations in various industries.
Before: The Challenges of Social Media Marketing
EPAM Systems understands the significance of social media marketing and utilizes it effectively to engage with its target audience. Through its active presence on platforms like Twitter, LinkedIn, and Facebook, the company provides valuable content to its followers. EPAM shares industry insights, thought leadership articles, and updates about its latest projects, showcasing its expertise and establishing credibility in the digital space.
After: EPAM Systems's Successful Social Media Strategy
EPAM Systems also excels at fostering online communities. The company encourages user-generated content by hosting competitions, challenges, and hackathons, which not only generates brand awareness but also encourages interaction among its followers. By leveraging social media platforms for recruitment purposes, EPAM has successfully attracted top talent and showcased its vibrant company culture.
Conclusion
While EPAM Systems has made significant progress in its social media marketing strategy, there is room for improvement. Firstly, the company could enhance its engagement efforts by responding promptly to customer queries and comments. This will demonstrate a commitment to customer satisfaction and strengthen its online relationships.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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