📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Entergy Social Media Strategy

Eager to learn how Entergy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Entergy.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Entergy: Connecting Through Social Media

Before: The Challenges of Social Media Marketing

Entergy is a leading energy company with its headquarters located in New Orleans, Louisiana. Operating primarily in the United States, Entergy serves customers across Arkansas, Louisiana, Mississippi, and Texas. With a focus on providing reliable and affordable energy solutions, Entergy aims to address the needs of both residential and commercial clients.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Entergy's Successful Social Media Strategy

Harnessing the power of social media, Entergy has successfully engaged with its audience in meaningful ways. The company's commitment to transparency and customer satisfaction has been evident in its social media strategy. Here are some notable aspects of Entergy's social media presence.

Conclusion

Firstly, Entergy actively uses social media platforms to communicate important information to its customers. During severe weather events, such as hurricanes or storms, the company utilizes social media channels to provide real-time updates on power restoration efforts, safety tips, and outage notifications. This proactive approach helps ensure that customers stay informed and reassured during challenging situations.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video