📣 Discover the secret to scaling word-of-mouth: join our webinar in collaboration with Startdeliver: "Everyone is a potential advocate: how to scale word-of-mouth"! 👉 REGISTER HERE

Case Study: Engie Social Media Strategy

Eager to learn how Engie is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Engie.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Engie, a multinational energy company, operates in more than 70 countries worldwide, with its headquarters located in France. The company primarily serves clients from the industrial, commercial, and residential sectors, providing them with a wide array of energy-related services and solutions.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Engie has demonstrated several commendable practices. Firstly, the company has a strong presence on various social media platforms, engaging with its audience effectively. With tailored content for each platform, Engie ensures that its messages are delivered in a way that resonates with specific target groups.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Engie's Successful Social Media Strategy

Engie also excels in showcasing its commitment to sustainability and innovation through its social media presence. By highlighting its renewable energy initiatives, energy efficiency projects, and efforts to combat climate change, the company positions itself as a leader in the transition to a greener future. Engie’s compelling visual content, such as videos and infographics, effectively communicate complex topics in an engaging and informative manner.

Conclusion

However, there are opportunities for improvement in Engie's social media marketing strategy. Firstly, the company could focus on increasing its interaction with followers by responding promptly to comments and messages. This would help strengthen customer relationships and foster a sense of community around the brand. Additionally, Engie could invest in influencer partnerships to amplify its reach and engage with new audiences who may not be aware of their offerings.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video