Case Study: Energy Transfer Partners Social Media Strategy

Eager to learn how Energy Transfer Partners is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Energy Transfer Partners.

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Energy Transfer Partners is a renowned energy company headquartered in Dallas, Texas, with operations spanning across the United States and select international markets. Specializing in the transportation, storage, and distribution of natural gas, crude oil, and refined products, Energy Transfer Partners caters to a diverse range of clients including utility companies, industrial manufacturers, and commercial entities.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Energy Transfer Partners has effectively leveraged various platforms to engage with its audience and showcase its expertise. Their strong online presence enables them to disseminate relevant and timely content, establishing credibility and trust among their followers. Through regular updates, they address key industry developments, highlight milestones, and share industry insights, positioning themselves as thought leaders in the energy sector.

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After: Energy Transfer Partners's Successful Social Media Strategy

Additionally, Energy Transfer Partners actively engages with its audience by responding to comments, inquiries, and concerns, fostering direct communication and building meaningful relationships. This approach not only enhances their brand image but also helps them to address customer needs promptly, demonstrating their commitment to client satisfaction.


Despite their successful social media efforts, there are a few areas where Energy Transfer Partners could further improve their marketing strategy. Firstly, they could increase the frequency of their posts to ensure a consistent flow of content. By doing so, they would maintain an engaged audience and avoid periods of perceived inactivity. Secondly, they may benefit from diversifying their content formats, including videos, infographics, and interactive elements, to capture and retain the attention of their followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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