Case Study: Enbridge Social Media Strategy
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Introduction
Enbridge is a multinational energy transportation company with headquarters in Calgary, Canada. Operating in multiple countries including the United States and Canada, Enbridge addresses clients in the oil and gas industry, providing them with transportation, distribution, and storage services.
Before: The Challenges of Social Media Marketing
On social media, Enbridge has implemented a number of effective strategies to engage and connect with its audience. Firstly, the company actively shares informative and educational content related to the energy industry. By providing valuable insights, Enbridge establishes itself as an authoritative source of information, gaining the trust of its followers. This strategy allows the company to position itself as a thought leader in the industry.
After: Enbridge's Successful Social Media Strategy
Furthermore, Enbridge leverages social media to raise awareness about its commitment to environmental sustainability. The company showcases its initiatives and projects aimed at reducing its carbon footprint and promoting renewable energy sources. By highlighting these efforts, Enbridge not only appeals to its environmentally conscious audience but also demonstrates its dedication to responsible business practices.
Conclusion
In addition to informational content, Enbridge effectively utilizes social media platforms to engage with its followers through various interactive campaigns. The company encourages user-generated content, such as photos and stories, related to their energy journey or environmental stewardship. By actively involving its audience, Enbridge fosters a sense of community and strengthens its brand loyalty.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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