📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Ems-Chemie Social Media Strategy

Eager to learn how Ems-Chemie is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Ems-Chemie.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Ems-Chemie is a leading global manufacturer of high-performance polymers, headquartered in Switzerland. With a presence in over 30 countries, the company caters to a wide range of industries including automotive, electronics, and healthcare.

Before: The Challenges of Social Media Marketing

On social media, Ems-Chemie has effectively showcased its expertise and products through engaging content. The company regularly shares informative posts, highlighting the benefits of its innovative polymers and their applications in various sectors. Ems-Chemie also utilizes visually appealing images and videos to capture the attention of its audience, making complex technical concepts more accessible and engaging.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Ems-Chemie's Successful Social Media Strategy

Moreover, Ems-Chemie's social media strategy includes a focus on thought leadership. The company shares industry insights, research findings, and trends, positioning itself as a knowledgeable and trusted authority. This helps to establish credibility and attract potential clients seeking cutting-edge solutions in polymer technology.

Conclusion

While Ems-Chemie has been successful in many aspects of social media marketing, there are areas where improvement can be made. Firstly, the company could enhance its interaction with followers by responding to comments and inquiries in a timely manner. Prompt engagement fosters a sense of community and builds stronger relationships with existing and potential customers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video