📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Emmi AG Social Media Strategy

Eager to learn how Emmi AG is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Emmi AG.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Emmi AG, a Swiss dairy company established in 1907, has grown into a global player in the food industry. With its headquarters in Lucerne, Switzerland, Emmi operates in more than 60 countries worldwide and counts both businesses and consumers as its clients. Let's take a closer look at their social media marketing strategy, highlighting its strengths and areas for improvement.

Before: The Challenges of Social Media Marketing

Emmi AG has successfully leveraged social media platforms to engage with its target audience and build a strong online presence. With a focus on promoting its wide range of dairy products, the company creates visually appealing and informative content that resonates well with consumers. Their social media posts often feature enticing images of their products, mouth-watering recipes, and engaging stories about the quality and origins of their ingredients. By consistently delivering valuable and relevant content, Emmi effectively establishes itself as a trusted brand in the food industry.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Emmi AG's Successful Social Media Strategy

One of the notable strengths of Emmi's social media marketing strategy is its emphasis on user-generated content. The company actively encourages its followers to share their experiences with Emmi products through hashtags and contests. By showcasing these user-generated posts, Emmi not only strengthens its bond with customers but also creates a sense of community and authenticity around its brand.

Conclusion

In terms of improvement, Emmi could enhance its social media strategy by further diversifying its content formats. While they excel at sharing captivating images, they could explore other forms of content such as videos, infographics, and live streams to provide a more dynamic and engaging experience for their audience. Additionally, incorporating more interactive elements like polls, quizzes, and Q&A sessions could help boost user engagement and foster a deeper connection with consumers.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video