Case Study: Embraer Social Media Strategy

Eager to learn how Embraer is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Embraer.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Embraer, a renowned Brazilian aerospace company, is a global leader in the production of commercial, military, and executive aircraft. With its headquarters in São Paulo, Brazil, Embraer operates in countries across the world, including the United States, China, and Europe. Serving a diverse range of clients, Embraer addresses the needs of commercial airlines, defense forces, and private jet owners alike.

Before: The Challenges of Social Media Marketing

On social media, Embraer has successfully implemented a comprehensive marketing strategy that effectively engages its audience and promotes its brand. Through various platforms such as Facebook, Twitter, Instagram, and LinkedIn, the company showcases its latest innovations, new aircraft models, and industry collaborations. Embraer utilizes visually appealing content, including high-quality images and videos, to captivate its followers and potential customers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Embraer's Successful Social Media Strategy

Moreover, Embraer leverages social media platforms to provide educational and informative content. The company shares relevant industry news, insights into its manufacturing processes, and updates on its sustainability initiatives. By offering valuable knowledge to its audience, Embraer establishes itself as an authority in the aerospace industry and builds trust among its followers.


Despite its successful social media presence, there are areas where Embraer can enhance its marketing strategy. Firstly, the company could explore more interactive content formats, such as live streams or virtual reality experiences, to further engage its audience. These immersive experiences would allow potential customers to virtually explore the interior of Embraer aircraft and experience their advanced features.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video