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Case Study: Elgi Equipments Social Media Strategy

Eager to learn how Elgi Equipments is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Elgi Equipments.

Continue reading to find out!

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Elgi Equipments, a leading air compressor manufacturer, has established a strong presence in the industrial equipment sector. With its headquarters in Coimbatore, India, the company operates in over 100 countries worldwide, catering to a diverse range of clients including automotive, textile, construction, and mining industries.

Before: The Challenges of Social Media Marketing

On social media, Elgi Equipments has embraced an effective marketing strategy by leveraging the power of various platforms. Firstly, the company actively engages with its audience by sharing valuable content related to its products, industry trends, and customer testimonials. This approach positions Elgi Equipments as an authority in the field and demonstrates its commitment to delivering high-quality solutions.

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After: Elgi Equipments's Successful Social Media Strategy

Furthermore, the company makes good use of visual content to capture the attention of its target audience. Through captivating images and videos, Elgi Equipments showcases the performance and reliability of its air compressors, creating a strong brand identity and leaving a lasting impression on its followers.


Moreover, Elgi Equipments recognizes the importance of timely and responsive customer service. The company ensures that it promptly responds to customer queries, feedback, and concerns on social media platforms. By valuing customer engagement, Elgi Equipments builds trust and loyalty among its customer base, further enhancing its reputation in the industry.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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