Case Study: Elekta AB Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Elekta AB is a global medical technology company headquartered in Stockholm, Sweden. With a presence in over 100 countries, Elekta provides innovative solutions for precise radiation therapy and radiosurgery to address the needs of cancer patients worldwide. The company primarily caters to healthcare institutions, including hospitals and cancer centers, as well as clinics and research facilities.
After: Elekta AB's Successful Social Media Strategy
Good things on Social Media:
Conclusion
Elekta AB has been successful in leveraging social media platforms to enhance its marketing strategy. Firstly, their presence on various social media channels, such as Facebook, Twitter, and LinkedIn, allows them to reach a wider audience and engage with current and potential clients effectively. By sharing relevant content, including patient success stories, technological advancements, and industry news, Elekta demonstrates its expertise while providing valuable information to its followers.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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