Case Study: Electrosteel Castings Social Media Strategy
Eager to learn how Electrosteel Castings is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Electrosteel Castings.
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Introduction
Electrosteel Castings is a global leader in manufacturing ductile iron pipes and fittings. With headquarters in Kolkata, India, the company has expanded its operations to several countries, including Saudi Arabia, the United Arab Emirates, and the United States. Electrosteel Castings primarily caters to clients in the infrastructure, agriculture, and construction sectors.
Before: The Challenges of Social Media Marketing
On social media, Electrosteel Castings has adopted an effective marketing strategy to connect with its target audience. The company actively engages with its followers by regularly sharing informative content on various platforms, such as Facebook, Twitter, and LinkedIn. By doing so, Electrosteel Castings ensures that its clients and potential customers stay updated on the latest product offerings, industry trends, and technological advancements.
After: Electrosteel Castings's Successful Social Media Strategy
One of the key strengths of Electrosteel Castings' social media marketing strategy is its emphasis on visual content. The company leverages the power of compelling images and videos to showcase its products and projects. This approach allows Electrosteel Castings to demonstrate the quality and reliability of its offerings, while also capturing the attention of its audience.
Conclusion
Additionally, Electrosteel Castings encourages user-generated content by engaging with its customers and followers. By reposting and sharing content created by its audience, the company fosters a sense of community and loyalty among its customers. This user-generated content also acts as a testimony to the company's products and services, attracting new clients and increasing brand awareness.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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