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Case Study: Electronic Data Systems Social Media Strategy

Eager to learn how Electronic Data Systems is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Electronic Data Systems.

Continue reading to find out!

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Introduction

Electronic Data Systems (EDS) is a leading global technology services company headquartered in Texas, United States. With a strong presence in over 70 countries, EDS caters to clients from various industries, including banking, healthcare, and government sectors.

Before: The Challenges of Social Media Marketing

EDS has successfully integrated social media into its marketing strategy, leveraging its platforms to engage with its target audience and enhance brand awareness. One notable aspect of EDS's social media presence is its ability to provide valuable and relevant content to its followers. Through thought leadership articles, industry updates, and case studies, EDS positions itself as an authoritative source of information in the technology services domain.

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After: Electronic Data Systems's Successful Social Media Strategy

The company actively engages with its followers by fostering conversations and addressing inquiries promptly. EDS understands the importance of genuine human interaction on social media and ensures its responses are personalized and helpful. This approach has helped to build a strong community of loyal followers who trust and rely on EDS for their technology needs.

Conclusion

While EDS has made significant strides in its social media marketing strategy, there are areas where improvement could be beneficial. One such area is the diversification of content formats. While the company excels in sharing written content, incorporating more visual elements such as images, infographics, and videos could enhance engagement and catch the attention of a wider audience.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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