Case Study: Eiffage Social Media Strategy
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Introduction
Eiffage is a leading construction and infrastructure company headquartered in France. With a strong presence in Europe, Africa, and the Middle East, Eiffage serves a wide range of clients, including governments, public bodies, and private sector entities.
Before: The Challenges of Social Media Marketing
On social media, Eiffage has been successful in several areas. Firstly, the company effectively utilizes platforms like Facebook, Twitter, and LinkedIn to engage with its audience. Eiffage shares updates about its ongoing projects, highlights achievements, and showcases its expertise in construction and engineering. This allows the company to establish itself as a trusted industry leader and to generate interest in its services.
After: Eiffage's Successful Social Media Strategy
Secondly, Eiffage actively promotes its corporate social responsibility initiatives on social media. The company shares information about its commitment to sustainable development, environmental protection, and community engagement. By doing so, Eiffage demonstrates its values and creates a positive image in the eyes of its audience.
Conclusion
Furthermore, Eiffage effectively uses visual content, such as photos and videos, to make its social media posts more engaging. Visual representation of their projects and accomplishments helps to capture the attention of viewers and showcase the company's capabilities effectively.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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