Case Study: EDP Group Social Media Strategy

Eager to learn how EDP Group is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for EDP Group.

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EDP Group is a multinational energy company headquartered in Lisbon, Portugal, with a strong presence in various countries including Spain, Brazil, and the United States. It caters to both residential and commercial clients, providing them with reliable and sustainable energy solutions.

Before: The Challenges of Social Media Marketing

On social media platforms, EDP Group has effectively utilized its presence to connect with its audience and promote awareness about its services. They regularly share informative and engaging content related to energy efficiency, renewable energy sources, and environmental awareness. By doing so, they not only position themselves as an industry leader but also educate their followers about the importance of sustainable energy practices.

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After: EDP Group's Successful Social Media Strategy

One of the commendable aspects of EDP Group's social media strategy is their use of visual content. They consistently share eye-catching images and videos that effectively convey their message and capture the attention of their target audience. This visual approach helps in making complex energy-related concepts more accessible and engaging for the general public.


Furthermore, EDP Group actively engages with their followers by responding to comments and inquiries promptly. This shows their commitment to building relationships and providing a high level of customer service. By leveraging social media as a customer support channel, they ensure that their clients feel heard and valued.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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