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Case Study: Edgewell Personal Care Social Media Strategy

Eager to learn how Edgewell Personal Care is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Edgewell Personal Care.

Continue reading to find out!

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Introduction

Edgewell Personal Care is a leading global company that specializes in personal care products. With headquarters in the United States, Edgewell operates in over 50 countries, serving clients worldwide. The company caters to a wide range of customers, including men, women, and children, offering various personal care solutions.

Before: The Challenges of Social Media Marketing

On social media, Edgewell Personal Care has implemented several effective strategies to engage and connect with its target audience. One of the notable aspects of their social media marketing is their focus on creating valuable and relatable content. They regularly share informative and educational posts, providing useful tips and insights related to personal care and grooming. By offering valuable content, they are able to establish themselves as a trusted source of information in the industry.

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After: Edgewell Personal Care's Successful Social Media Strategy

Another strength of Edgewell's social media marketing is their emphasis on building an online community. They actively engage with their followers, responding to comments, messages, and inquiries promptly. This interaction helps to create a sense of connection and loyalty among their customers. Additionally, the company encourages user-generated content, often featuring customer testimonials, reviews, and experiences, thereby strengthening their brand image.

Conclusion

However, there are areas where Edgewell Personal Care can improve their social media marketing strategy. Firstly, they could enhance their visual content strategy by incorporating more visually appealing and eye-catching images or videos. Strong visual elements can attract users' attention and boost engagement levels. Additionally, they could consider diversifying their content formats to include more interactive elements, such as quizzes, polls, or contests. This would help increase user participation and create a more immersive social media experience.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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