Case Study: Edenred Social Media Strategy
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Introduction
Edenred is a global leader in payment solutions, connecting more than 50 million employees and 2 million partner merchants across 46 countries. With its headquarters based in Malakoff, France, Edenred serves a diverse range of clients across various industries including retail, hospitality, and corporate sectors.
Before: The Challenges of Social Media Marketing
On social media, Edenred excels in several areas to effectively engage with its audience. Firstly, the company consistently provides valuable and relevant content to its followers. Through informative articles, case studies, and success stories, Edenred educates its audience on the benefits and advantages of its payment solutions. This helps establish the company as a thought leader within the industry.
After: Edenred's Successful Social Media Strategy
Secondly, Edenred leverages the power of visual content by utilizing high-quality images and videos. By showcasing real-life scenarios and experiences, the company effectively communicates how its solutions can improve the lives of both employees and employers. This visual approach helps to capture the attention of social media users and create a lasting impact.
Conclusion
Moreover, Edenred actively engages with its audience by participating in conversations and responding to comments and inquiries promptly. This personal touch demonstrates the company's commitment to customer satisfaction and fosters a sense of trust and loyalty among its followers. Additionally, Edenred encourages user-generated content, which further strengthens its online community and increases brand advocacy.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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