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Case Study: Eastman Kodak Social Media Strategy

Eager to learn how Eastman Kodak is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Eastman Kodak.

Continue reading to find out!

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Introduction

Eastman Kodak is a renowned and historic company in the field of imaging and photography, originally founded in the United States in 1888. With its headquarters situated in Rochester, New York, Kodak has expanded its operations globally, serving clients in over 100 countries.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Kodak has successfully embraced various platforms to engage and connect with its audience. Through their active presence on platforms like Twitter, Instagram, and Facebook, Kodak effectively showcases their products, services, and innovative developments in the imaging industry. Their social media efforts primarily target photography enthusiasts, professionals, and individuals interested in capturing moments with precision and creativity.

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After: Eastman Kodak's Successful Social Media Strategy

Kodak has successfully utilized social media to promote their brand and products. They regularly share captivating visual content, including stunning photographs taken using Kodak equipment, which not only grabs the attention of their audience but also highlights the capabilities of their products. This approach helps build a strong brand image and inspires their followers to explore the world of photography.

Conclusion

Furthermore, Kodak actively engages with their audience by responding to comments, addressing concerns, and providing helpful tips and guidance. This level of interaction establishes a sense of trust and loyalty among their followers, fostering a community that appreciates and supports the Kodak brand.

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How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

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