Case Study: Eastman Kodak Company Social Media Strategy
Eager to learn how Eastman Kodak Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Eastman Kodak Company.
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Introduction
Eastman Kodak Company is a multinational corporation headquartered in Rochester, New York. With a rich history dating back to the late 19th century, Kodak has established itself as a renowned name in the imaging and photography industry. Serving clients globally, Kodak operates in over 100 countries, including the United States, Canada, Germany, China, and Japan.
Before: The Challenges of Social Media Marketing
When it comes to social media marketing, Kodak has implemented several effective strategies. Firstly, the company leverages various platforms such as Facebook, Twitter, Instagram, and YouTube to engage with its audience. They consistently share visually appealing content, including stunning photographs and videos that showcase the capabilities of their products. Additionally, Kodak actively interacts with followers, responding to inquiries, comments, and feedback promptly, fostering a sense of community.
After: Eastman Kodak Company's Successful Social Media Strategy
Another strength of Kodak's social media presence lies in its focus on nostalgia and heritage. The company embraces its historical significance and uses it to resonate with its audience. By sharing stories, facts, and memories, they successfully tap into the emotions of photography enthusiasts, creating a sense of connection and fostering brand loyalty.
Conclusion
However, there are areas where Kodak's social media marketing strategy could be improved. Firstly, while their content is visually appealing, there is room to diversify the content they share. By including behind-the-scenes glimpses, tutorials, and user-generated content, Kodak can provide a more comprehensive experience for its followers. Additionally, a more consistent posting schedule would help maintain engagement levels and keep their audience interested.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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