Case Study: Eastman Chemical Social Media Strategy
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Introduction
Intro:
Before: The Challenges of Social Media Marketing
Eastman Chemical is a global company that specializes in the production and marketing of advanced materials and chemicals. Headquartered in Kingsport, Tennessee, Eastman Chemical operates in several countries worldwide, including the United States, Europe, Asia, and Latin America. The company primarily caters to clients in industries such as transportation, building and construction, consumer goods, and healthcare.
After: Eastman Chemical's Successful Social Media Strategy
Good Things on Social Media:
Conclusion
One commendable aspect of Eastman Chemical's social media marketing strategy is its emphasis on engaging and informative content. Their social media profiles, across platforms such as Facebook, Twitter, and LinkedIn, provide valuable insights into the company's products, innovations, and sustainability initiatives. They frequently share updates on industry trends, research findings, and events, positioning themselves as thought leaders in their respective fields.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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