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Case Study: Eastman Chemical Social Media Strategy

Eager to learn how Eastman Chemical is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Eastman Chemical.

Continue reading to find out!

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Introduction

Intro:

Before: The Challenges of Social Media Marketing

Eastman Chemical is a global company that specializes in the production and marketing of advanced materials and chemicals. Headquartered in Kingsport, Tennessee, Eastman Chemical operates in several countries worldwide, including the United States, Europe, Asia, and Latin America. The company primarily caters to clients in industries such as transportation, building and construction, consumer goods, and healthcare.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Eastman Chemical's Successful Social Media Strategy

Good Things on Social Media:

Conclusion

One commendable aspect of Eastman Chemical's social media marketing strategy is its emphasis on engaging and informative content. Their social media profiles, across platforms such as Facebook, Twitter, and LinkedIn, provide valuable insights into the company's products, innovations, and sustainability initiatives. They frequently share updates on industry trends, research findings, and events, positioning themselves as thought leaders in their respective fields.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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