Case Study: East West Bancorp Social Media Strategy

Eager to learn how East West Bancorp is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for East West Bancorp.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


East West Bancorp is a leading financial services company that operates primarily in the United States and focuses on serving the needs of businesses and individuals in the Asian American community. With its headquarters in Pasadena, California, East West Bancorp has established a strong presence in key cities such as Los Angeles, New York, and San Francisco.

Before: The Challenges of Social Media Marketing

On social media, East West Bancorp has successfully utilized various platforms to connect with its target audience and promote its services. One notable aspect of the company's social media strategy is its emphasis on providing valuable content. Through informative blog posts, videos, and infographics, East West Bancorp educates its audience on topics such as personal finance, business banking, and investment strategies. By sharing useful insights, the company establishes itself as a trusted resource for financial guidance.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: East West Bancorp's Successful Social Media Strategy

Furthermore, East West Bancorp takes an active approach in engaging with its followers on social media. The company promptly responds to customer inquiries and comments, providing personalized assistance and building strong relationships. This commitment to customer service is evident in the positive feedback received on various social media platforms.


While East West Bancorp excels in many aspects of social media marketing, there are areas where improvement can be made. One area of opportunity is to increase the frequency of content updates. By consistently sharing relevant and timely information, the company can keep its audience engaged and maintain a stronger presence in their social media feeds.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video