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Case Study: East Japan Railway Social Media Strategy

Eager to learn how East Japan Railway is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for East Japan Railway.

Continue reading to find out!

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Introduction

East Japan Railway Company (JR East) is a prominent railway operator based in Japan, serving the eastern region of the country, including Tokyo, Tohoku, and Hokkaido. With its headquarters located in Tokyo, JR East primarily caters to commuters, tourists, and travelers seeking efficient and reliable transportation services.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, JR East has successfully implemented several effective strategies to engage with its target audience and promote its services.

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After: East Japan Railway's Successful Social Media Strategy

Firstly, the company actively utilizes social media platforms, such as Twitter, Facebook, and Instagram, to provide timely and relevant information to its customers. By regularly updating its social media accounts, JR East ensures that its users stay informed about train schedules, delays, and other important announcements. This not only enhances customer satisfaction but also helps in building trust and loyalty among its clients.

Conclusion

Secondly, JR East leverages social media platforms as a means of entertainment and engagement. The company shares captivating visuals, informative videos, and interesting facts about different destinations and attractions along its railway lines. By doing so, JR East not only enhances the travel experience but also stimulates interest and encourages exploration among its followers.

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How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

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