📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: E. W. Scripps Company Social Media Strategy

Eager to learn how E. W. Scripps Company is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for E. W. Scripps Company.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

E. W. Scripps Company, a renowned media conglomerate, has a strong presence in the United States and is headquartered in Cincinnati, Ohio. With a focus on content creation and distribution, its wide range of clients includes broadcast television networks, newspapers, and digital media outlets.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, E. W. Scripps Company excels in several areas. Firstly, their strategy emphasizes creating engaging and shareable content. By understanding their audience's interests, they tailor their posts to spark conversations and encourage user interaction. This approach effectively boosts brand exposure and increases the likelihood of content being shared across various social platforms.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: E. W. Scripps Company's Successful Social Media Strategy

Another positive aspect of their social media marketing strategy is their commitment to building a strong online community. E. W. Scripps Company actively listens to their followers, promptly responding to comments and messages. This fosters a sense of trust and loyalty among their audience, leading to increased brand advocacy and customer retention.

Conclusion

Furthermore, the company demonstrates a keen understanding of each social media platform's unique features and trends. They adapt their content to fit the platform, ensuring maximum reach and engagement. This flexibility allows them to effectively leverage the strengths of each platform, be it using visual content on Instagram or promoting news articles on Twitter.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video