📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Dupont De Nemours Social Media Strategy

Eager to learn how Dupont De Nemours is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dupont De Nemours.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


Dupont De Nemours is a multinational conglomerate headquartered in Wilmington, Delaware, with operations in over 70 countries worldwide. The company serves a wide range of clients, including those in the agriculture, electronics, and industrial sectors.

Before: The Challenges of Social Media Marketing

When it comes to social media marketing, Dupont De Nemours has successfully established a strong presence across various platforms. Firstly, they prioritize engaging content that provides value to their target audience. By creating informative and educational posts, they position themselves as industry thought leaders, attracting and retaining followers who are interested in their products and services.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dupont De Nemours's Successful Social Media Strategy

Secondly, Dupont De Nemours actively fosters conversations on social media by responding to comments and inquiries promptly. This level of engagement helps to build trust with their audience and encourages meaningful interactions. Moreover, they make use of testimonials and case studies, showcasing how their products have made a positive impact on their clients’ businesses. This social proof adds credibility to their brand and encourages potential customers to consider their offerings.


However, there are areas where Dupont De Nemours can further enhance their social media marketing strategy. Firstly, they could benefit from diversifying their content format. While informative posts are valuable, incorporating visual elements such as videos, infographics, and images can help capture and retain the attention of their followers. Additionally, utilizing user-generated content could create a sense of community and encourage greater audience engagement.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video