Case Study: Dun & Bradstreet Social Media Strategy
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Introduction
Dun & Bradstreet is a global business research and analytics company headquartered in Short Hills, New Jersey, USA. With a presence in over 190 countries, it caters to a diverse range of clients including Fortune 500 companies, small and medium-sized enterprises, financial institutions, and government agencies.
Before: The Challenges of Social Media Marketing
On social media, Dun & Bradstreet has successfully implemented several strategies to enhance its brand visibility and engage with its target audience. Firstly, the company consistently creates and shares high-quality content across various platforms such as LinkedIn, Twitter, and Facebook. This content includes industry insights, thought leadership articles, and informative videos, which not only showcase the company's expertise but also provide value to its followers.
After: Dun & Bradstreet's Successful Social Media Strategy
Secondly, Dun & Bradstreet actively participates in industry-related discussions and networking events on social media. By joining relevant groups and participating in webinars and Twitter chats, the company effectively positions itself as a thought leader in the business and analytics space. It also encourages discussions and exchanges of ideas, fostering a sense of community among its followers and potential customers.
Conclusion
Thirdly, Dun & Bradstreet focuses on customer engagement and support through social media channels. The company promptly responds to customer queries, concerns, and feedback, ensuring a positive brand experience. By providing timely and helpful assistance, Dun & Bradstreet not only demonstrates its commitment to customer satisfaction but also builds trust and loyalty among its client base.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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