📣  Join us live in our webinar "The Importance of Authentic and Inclusive Marketing Communication" with No-Kno founder, Johan van Mol, on October 8 @ 11:00 CET  👉 REGISTER HERE

Case Study: Dun & Bradstreet Social Media Strategy

Eager to learn how Dun & Bradstreet is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dun & Bradstreet.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Dun & Bradstreet is a global business intelligence company with headquarters in Short Hills, New Jersey. Operating in more than 200 countries, it provides data and analytics solutions to help organizations make informed business decisions. Its clientele includes businesses of all sizes, ranging from startups to Fortune 500 companies.

Before: The Challenges of Social Media Marketing

On social media, Dun & Bradstreet demonstrates a strong presence and effective marketing strategy. Firstly, the company consistently shares valuable content that resonates with its target audience. Whether it's industry insights, market trends, or expert advice, their posts provide useful information for businesses looking to grow and succeed.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dun & Bradstreet's Successful Social Media Strategy

Secondly, Dun & Bradstreet actively engages with its followers on various platforms. They respond promptly to inquiries, address customer concerns, and nurture relationships with their audience. This level of interaction not only builds trust but also enhances brand loyalty.

Conclusion

In addition, the company effectively utilizes social media advertising to reach its desired target market. Through targeted campaigns, Dun & Bradstreet ensures its content is visible to the right audience, increasing the chances of generating leads and conversions.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video