📣 Learn how to measure the real impact of employee advocacy on LinkedIn and beyond. Join our webinar on May 30 @ 11:30 CEST  👉 REGISTER HERE

Case Study: Duke Energy Social Media Strategy

Eager to learn how Duke Energy is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Duke Energy.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Duke Energy is a leading energy company headquartered in Charlotte, North Carolina. With a presence in the United States and Latin America, Duke Energy provides electric power to residential, commercial, and industrial customers. Its commitment to sustainability and clean energy solutions has earned it a reputation as an industry innovator.

Before: The Challenges of Social Media Marketing

On social media, Duke Energy excels at engaging with its target audience and creating meaningful connections. The company recognizes the importance of utilizing various platforms to reach customers and stakeholders effectively. By leveraging social media, Duke Energy promotes its initiatives, updates customers on power outage restorations, and educates the public about energy efficiency.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Duke Energy's Successful Social Media Strategy

Duke Energy actively shares informative and relevant content on its social media channels. The company leverages its expertise and provides valuable resources to help customers optimize their energy usage. They actively respond to customer queries and concerns, showcasing their commitment to exceptional customer service.

Conclusion

Moreover, Duke Energy's social media strategy includes highlighting its corporate social responsibility efforts. The company promotes its involvement in community initiatives and sustainable practices, such as renewable energy projects and environmental conservation. This helps to build a positive brand image and reinforces its commitment to making a difference.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video