Case Study: Drägerwerk Social Media Strategy
Eager to learn how Drägerwerk is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Drägerwerk.
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Introduction
Drägerwerk is a renowned international medical and safety technology company with its headquarters located in Lübeck, Germany. Operating in more than 190 countries, Drägerwerk aims to provide innovative solutions in the fields of medical and safety technology to improve patient care and workplace safety. With a strong focus on healthcare professionals, industrial sectors, and first responders, Drägerwerk's social media marketing strategy serves to engage and connect with its diverse client base.
Before: The Challenges of Social Media Marketing
On social media, Drägerwerk excels in several aspects. Firstly, the company actively shares informative and educational content related to medical and safety technology advancements. Through their various social media platforms, Drägerwerk contributes to the knowledge and expertise of its audience, helping them stay up-to-date with the latest trends and developments in the industry. This commitment to providing valuable content establishes Drägerwerk as a thought leader in the field.
After: Drägerwerk's Successful Social Media Strategy
Secondly, Drägerwerk effectively utilizes visual media to showcase their products and solutions. Through well-crafted images and videos, the company successfully portrays the functionality and benefits of their offerings. This visual content not only captures the attention of their audience but also helps potential clients better understand the value that Drägerwerk can bring to their respective fields.
Conclusion
Despite these strengths, there are areas where Drägerwerk's social media marketing strategy could be improved. One aspect is the engagement with their audience. While the company actively shares content, there is limited interaction and dialogue with their followers. Engaging in conversations, responding to comments, and addressing customer inquiries would help foster a stronger connection with their audience and build trust among potential clients.
Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.
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