📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Dow Chemical Social Media Strategy

Eager to learn how Dow Chemical is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dow Chemical.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Dow Chemical is a multinational corporation with its headquarters located in Midland, Michigan, United States. With a strong global presence, Dow operates in more than 160 countries, serving a wide range of clients in industries such as agriculture, consumer products, energy, and infrastructure.

Before: The Challenges of Social Media Marketing

On social media, Dow Chemical has successfully highlighted its commitment to sustainability and corporate responsibility. The company leverages platforms like Twitter, Facebook, and LinkedIn to engage with its audience and share valuable content. By regularly posting updates on their environmental initiatives, community engagement projects, and innovative solutions, Dow effectively showcases its dedication to making a positive impact.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dow Chemical's Successful Social Media Strategy

One of the strengths of Dow's social media marketing strategy is its focus on visual storytelling. The company consistently utilizes captivating images and videos to communicate its message effectively. This approach not only makes their content more appealing but also helps drive engagement and increase brand visibility.

Conclusion

Moreover, Dow effectively utilizes social media to foster strong connections and partnerships within its target industries. Through collaborations with influencers, industry leaders, and other organizations, Dow expands its reach and credibility in the market. By actively participating in conversations and sharing insights, the company positions itself as a thought leader and trusted advisor in its respective fields.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video