📣 Join in our panel discussion on "How to make an innovative impact: scaling advocacy in B2B". May 14 @ 11:00 CEST  👉 REGISTER HERE

Case Study: Dover Social Media Strategy

Eager to learn how Dover is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dover.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Dover is a global company that operates in various countries, including the United States, Canada, and European countries like the United Kingdom and Germany. With its headquarters in New York City, Dover caters to a diverse range of clients across industries such as manufacturing, healthcare, retail, and more.

Before: The Challenges of Social Media Marketing

On social media, Dover employs several effective strategies to connect with its audience and promote its products and services. Firstly, the company maintains active profiles on major social media platforms like Facebook, Twitter, LinkedIn, and Instagram. This multi-channel presence helps Dover reach a wider audience and engage with users in different ways.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dover's Successful Social Media Strategy

Additionally, Dover excels at creating engaging and informative content for its followers. The company shares regular updates about industry trends, product launches, and innovations, demonstrating its expertise and thought leadership. By providing value-added content, Dover establishes itself as a reliable resource for its clients and prospects.

Conclusion

Furthermore, Dover leverages social media to interact with its audience on a more personal level. The company responds promptly to comments, messages, and inquiries, ensuring that users feel heard and valued. This approach helps build stronger relationships with clients and fosters a positive brand image.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video