📣 Join us on February 27 at our live event: Dealer & Social Advocacy: Gaining a Competitive Advantage in 2024! 👉 REGISTER HERE

Case Study: Dominion Resources Social Media Strategy

Eager to learn how Dominion Resources is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for Dominion Resources.

Continue reading to find out!

People looking into reports
Employee explaining chart for board

Introduction

Dominion Resources is an American power and energy company headquartered in Richmond, Virginia. With operations primarily in the eastern United States, Dominion serves millions of residential, commercial, and industrial customers across its service area.

Before: The Challenges of Social Media Marketing

On social media, Dominion Resources has implemented a strong marketing strategy, utilizing various platforms to connect with their audience and provide valuable information. They actively engage with their followers, respond to queries and concerns, and share updates about their services and initiatives. This approach helps to build a sense of community and enhances customer satisfaction.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: Dominion Resources's Successful Social Media Strategy

One commendable aspect of Dominion Resources' social media presence is their focus on providing educational content. They regularly share energy-saving tips, promote environmental awareness, and offer insights into the future of renewable energy. By doing so, they position themselves as a forward-thinking company that cares about the well-being of their customers and the planet.

Conclusion

Moreover, Dominion Resources leverages social media platforms to showcase their corporate social responsibility efforts. Their posts highlight partnerships with local organizations, community outreach programs, and initiatives aimed at supporting underprivileged communities. Through these initiatives, they demonstrate their commitment to giving back and making a positive impact on society.

Person like a company on social media
Cover of the KBC book download
How KBC increases internal engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video