Case Study: DocGo Social Media Strategy

Eager to learn how DocGo is doing in regards to social media marketing? Ambassify has created a report covering the unique aspect points and improvements for DocGo.

Continue reading to find out!

People looking into reports
Employee explaining chart for board


DocGo is a multinational healthcare company that provides innovative medical solutions to clients across various countries. With its headquarters located in the bustling city of New York, DocGo aims to address the healthcare needs of individuals and organizations alike.

Before: The Challenges of Social Media Marketing

On social media, DocGo exhibits a commendable marketing strategy by leveraging various platforms to engage with its audience and establish itself as a trusted healthcare partner. One key aspect of their strategy is the creation of informative and shareable content. Through blog posts, videos, and infographics, DocGo offers valuable insights on health topics, empowering its clients to make informed decisions about their well-being. This approach not only positions DocGo as an authority in the industry but also fosters a sense of trust among its followers.

Increase reach by sharing on social media
Ideas about KPIs and OKRs for employee advocacy

After: DocGo's Successful Social Media Strategy

In addition to content creation, DocGo actively interacts with its audience on social media. They promptly respond to inquiries, comments, and messages, ensuring that clients feel heard and valued. This personalized approach creates a positive user experience and strengthens customer loyalty. Moreover, DocGo encourages user-generated content by sharing success stories and testimonials, thereby fostering a sense of community and inspiring others to share their experiences.


While DocGo displays several strengths in its social media marketing strategy, there are still areas for improvement. One such aspect is the frequency of posts. By increasing the frequency of posts, DocGo can maintain a consistent presence on social media, keeping their audience engaged and updated on the latest developments in healthcare. Additionally, incorporating more interactive content such as quizzes, polls, and live Q&A sessions can enhance user engagement and encourage active participation.

Person like a company on social media
Cover of the KBC book download
How KBC increases social media engagement

Learn how KBC - one of Belgium’s biggest banks - leveraged their employees to achieve stellar social media marketing results.

Learn how you can improve your social media marketing

Discover how your employees are the hidden gem you need to fully unlock your social media marketing. Fill in the form below to see how Ambassify will drastically improve your social media marketing. Are you ready?

Ambassify Product demo video